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IBM Big Data and Analytics Sales Mastery v2 Sample Questions:

1. What do you tell a customer that tells you Data Warehousing is obsolete?

A) All of the above.
B) Our customers have made a lot of investment in data warehousing and this will continue to pay off. We will leverage this infrastructure within our Watson Foundations and will not rip and replace it with something that does not have the performance to analyze unstructured data.
C) IBM agrees. Our BigInsights product is based on open source Hadoop which we have transformed into an Enterprise ready platform. We have layered this with security, governance and analytics.
D) All of the analysts are saying the same thing. New technology gives us the ability to finally analyze Big Data, something the Data Warehouse could not do.

2. If a prospect states that in general the Data Warehouse Era is over, what would be a good reply?

A) Yes, most Data Warehouses are obsolete.
B) No, newer technologies are improving current Data Warehouses performance and functionality.
C) Yes, but we have enterprise ready Hadoop.
D) No, Hadoop is not a proven technology and could easily fail to meet expectations.

Solutions: