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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Which is an accurate description of the buyers in the Business Analytics Mid market?

A) Buyers in the Midmarket are shifting toward the Line of Business.
B) Buyers in the Midmarket are shifting toward Operations.
C) Buyers in the Midmarket are shifting toward Finance.
D) Buyers in the Midmarket are shifting toward Information Technology.

2. During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?

A) What happens when you need to combine information from multiple data sources to produce business reports?
B) How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
C) Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
D) How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?

3. What is a common pain point for a Marketing Department?

A) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
B) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
C) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
D) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?

4. How many IBM sales stages are there?

A) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
B) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
C) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
D) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages

5. How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?

A) If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies
B) Why wait? Use the embedded OLAP server and ETL capabilities to get started today.
C) The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.
D) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit

Solutions: