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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The Smarter Commerce Collaboration Network supports what?

A) Customer interaction regarding new products and concepts.
B) Transportation providers and partners.
C) Marketing programs.
D) Internal product development processes.

2. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Central decisioning.
B) Data mining.
C) Social platform.
D) Customer clustering.

3. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Improve loyalty by facilitating integration with social networks.
B) Create dynamic, engaging, web experiences.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Accommodate product returns, regardless of the context.

4. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?

A) Sterling Configure, Price, Quote (CPQ)
B) Retail Store Solutions for POS
C) WebSphere Commerce
D) Unica

5. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Cost is too high.
B) Uncertain ROI.
C) Existing systems and data are too disparate.
D) They feel interactive marketing is not appropriate for their business.

Solutions: