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Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
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| Passing Score | 700 / 1000 |
| Exam Name | Microsoft Certified - Dynamics 365 Marketing Functional Consultant Associate |
| Duration | 120 mins |
| Number of Questions | 40-60 |
| Sample Questions | Microsoft Dynamics 365 Marketing Sample Questions |
| Schedule Exam | Pearson VUE |
| Books / Training | MB-220T00: Microsoft Dynamics 365 Marketing |
| Exam Price | $165 (USD) |
| Exam Code | MB-220 |
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Create and manage marketing events - Review marketing insights and analytics - Manage event webinars and waitlists |
| Topic 2: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Manage marketing users and teams - Set up marketing configurations - Configure marketing resources and assets |
| Topic 3: Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Set up branching and conditions - Configure journey tiles and triggers - Design and create customer journeys |
| Topic 4: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Import and deduplicate contacts - Create and manage companies - Manage contact lifecycle and preferences |
| Topic 5: Manage Segments and Target Audiences | 10-15% | - Create and manage static segments - Create and manage dynamic segments - Use segment insights - Build segment queries and filters |
| Topic 6: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing forms - Create and publish marketing pages - Implement progressive profiling |
| Topic 7: Create and Manage Marketing Emails | 15-20% | - Configure email settings and delivery - Implement email Personalization and dynamic content - Design and create marketing emails - Preview, test, and validate emails |
| Topic 8: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Manage lead lifecycle stages - Create and configure lead scoring models - Automate lead qualification and distribution |
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