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The Salesforce Pardot Consultant exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and demonstrate the knowledge and expertise in Discovery, Account Configuration, Lead Generation, Automating Business Processes, Email Marketing, Lead Qualification, Personalizing the Prospect Experience, Reporting, and Salesforce Engage.
Reference: https://trailhead.salesforce.com/credentials/pardotconsultant
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 11% | - Design and build effective email templates and campaigns - Manage subscriber lists, preferences, and consent - Test, deploy, and monitor email performance and deliverability |
| Topic 2: Reporting, Metrics & Analytics | 11% | - Recommend improvements based on data insights - Analyze campaign performance, ROI, and marketing effectiveness - Design and build custom reports and dashboards |
| Topic 3: Account Configuration | 13% | - Set up and manage custom fields, objects, and data structures - Configure account settings, user roles, and permissions - Integrate Pardot with Salesforce and other systems |
| Topic 4: Personalizing the Prospect Experience | 8% | - Deliver relevant experiences across channels - Implement personalization and dynamic content strategies - Manage consent and compliance requirements |
| Topic 5: Discovery | 13% | - Assess customer business requirements and marketing goals - Analyze existing systems, data, and processes - Recommend appropriate Pardot solutions and features |
| Topic 6: Lead Generation | 12% | - Create and manage landing pages, forms, and calls to action - Set up tracking and attribution for lead sources - Design and implement lead generation strategies and assets |
| Topic 7: Salesforce Engage | 3% | - Explain benefits and use cases for sales and marketing alignment - Configure and deploy Salesforce Engage for sales teams |
| Topic 8: Lead Management | 14% | - Define lead qualification criteria and scoring models - Implement lead routing and assignment processes - Manage prospect lifecycle and status transitions |
| Topic 9: Automating Business Processes | 15% | - Create and manage engagement programs and nurture campaigns - Design and configure automation rules, segmentation rules, and dynamic lists - Implement completion actions, notifications, and triggers |
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