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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client provides the following three files:
File A:

File B:

File C:

File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

A) VLOOKUP in Data Stream C. Vlookup will return "MB Name"
B) Custom classification
C) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
D) Data Classification

2. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

A) Device Category
B) Geo Location
C) Device Browser
D) Campaign Category

3. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Ease of Maintenance - the logic is written and populated in one centralized place
B) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
D) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
E) Scalability - future data streams that will follow similar logic will be automatically harmonized.

4. Your client has provided sample files of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?

A) Unmap 'Cost' in Google Campaign Manager
B) Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
C) Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
D) Unmap 'Cost' in Google DV360

5. A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

A) Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
B) Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
C) Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
D) Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

Solutions: