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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A) Edit the entity Verification Settings
B) Enforce Export Email Whitelist
C) Add a Domain to the Export Email Whitelist
D) Enable IP Whitelisting

2. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Ask employees to use personal email addresses instead of corporate email addresses
B) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
C) Ensure employees have opted in to the test email list or data extension
D) Import employee email addresses into All Subscribers with an "Active status

3. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Add custom fields not included in the Send Log Template
B) Set the period to a fixed date in the Data Retention Policy
C) Log attribute data necessary for auditing communications
D) Log all variable data captured in emails at send time
E) Apply an appropriately-scoped Data Retention period

4. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) Email Address
B) 18-digit Contact ID
C) 15-digit contact ID
D) Numeric Subscriber ID

5. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A) Content Creator and Marketing Cloud Viewer
B) Analyst and Marketing Cloud Viewer
C) Data Manager and Analyst

Solutions: